Secret #11: Felonies, Misdemeanors and Dumb Errors

Submitted by UofAds on Tue, 01/24/2012 - 04:08

 

The New Psychology to Writing Commercials That Sell

 A Pocket Guide by Greg Cynaumon, Ph.D., Partner and Creative Director at ROI Media Direct   

    I’d venture to say that I’ve made every possible mistake there is to make when it comes to writing commercials over the past twenty years. Some were significant mistakes (Felonies), some were smaller (Misdemeanors) and still others were simply dumb errors. Below is a list of mistakes that, if you simply learn them, the results you bring about for your clients will improve significantly.

Felony: 800s and Web Addresses

What’s wrong with the commercial portion below?

Call Unparalleled Loans at 1-800-327-LOAN. If you need a loan fast… it’s our cash… we make the rules. Call us today at 1-800-327-LOAN. We are a licensed lender with an A+ rating with the Better Business Bureau. Go online at UnparalleledLoans.com or call us at 1-800-327-3857. We’re on your side. We have cash and we can get it to you, generally within 72 hours so call now.

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Secret #10: An Ad Without a Call to Action is Pointless

Submitted by UofAds on Wed, 01/18/2012 - 22:29

 

 The New Psychology to Writing Commercials That Sell

 A Pocket Guide by Greg Cynaumon, Ph.D., Partner and Creative Director at ROI Media Direct   

    I am unabashedly and unashamedly a direct response tactician. By this I mean that I do not believe in spending one ad dollar unless you have a strong idea that it will return at least two. Direct response advertising is not for the meek. It’s that level of accountability that drives the masses into brand advertising where they get to measure feel good things like overall brand lift and market share. BS! If you can’t track it… don’t spend it. And if it doesn’t return an immediate profit then we’re not the right agency for you. All this brings us to the importance of the call to action. Read more »

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