The New Psychology to Writing Commercials That Sell
A Pocket Guide by Greg Cynaumon, Ph.D., Partner and Creative Director at ROI Media Direct
I’d venture to say that I’ve made every possible mistake there is to make when it comes to writing commercials over the past twenty years. Some were significant mistakes (Felonies), some were smaller (Misdemeanors) and still others were simply dumb errors. Below is a list of mistakes that, if you simply learn them, the results you bring about for your clients will improve significantly.
Felony: 800s and Web Addresses
What’s wrong with the commercial portion below?
Call Unparalleled Loans at 1-800-327-LOAN. If you need a loan fast… it’s our cash… we make the rules. Call us today at 1-800-327-LOAN. We are a licensed lender with an A+ rating with the Better Business Bureau. Go online at UnparalleledLoans.com or call us at 1-800-327-3857. We’re on your side. We have cash and we can get it to you, generally within 72 hours so call now.
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